£15 a month
One price. Everything included.
No tiers,
no add-ons, no “premium” version of honesty.
What’s included
- A personalised, living financial plan, built around your goals
- A conversation whenever you need one
- The weekly check-in that keeps your plan current
- Every recommendation explained
Why a subscription?
Most money apps are free because they earn when you buy the products they recommend. Finch earns from your subscription instead — so it has exactly one incentive: give you planning good enough that you stay. That’s why Finch can tell you to clear a credit card, or to do nothing at all — whatever’s right for you, not what earns it a commission.
For comparison: traditional financial planning costs £1,000s a year — which is exactly why most people will never get it. And one bad money decision, taken without a plan, tends to cost far more than years of Finch.
Fair by design
Cancel any time, in a couple of taps. Leaving Finch is as easy as joining it.
Questions about the price
Is £15 a month worth it?
Traditional financial planning costs £1,000s a year, which is exactly why most people will never get it. £15 a month is the price of having a plan, a clear head, and someone to think decisions through with. One avoided bad decision tends to pay for Finch for years.
Is this just ChatGPT with a coat of paint?
No — general chatbots can help you ask better questions about your money; Finch helps you act on the answers. Finch builds and keeps a living plan around your goals, remembers your situation, checks in weekly, and does exactly one job. A chat window forgets you; a planner doesn’t.
Do I need savings for Finch to be useful?
No — Finch starts wherever you are. If the right first step is clearing an expensive debt or building a small buffer, that’s what your plan will say.
What if I am already wealthy?
Finch works whether you’re starting from zero or sitting on six figures. It earns the same £15 a month either way, so it has no reason to treat you differently. That’s the point: traditional planning charges a percentage of your assets, so existing wealth is exactly what it selects for.
“The rest of us” isn’t a wealth cap — plenty of people with plenty of money want a proper plan without percentage fees or a product sale.
And if your affairs are genuinely complex — estate planning, a final-salary pension — Finch will say so plainly, because sometimes being on your side means telling you a human planner is worth paying for.